Why does my hotel actually need a daily newspaper?
Believe it or not: in customer conversations we are asked again and again what a daily hotel newspaper is actually good for. Let us say it right away: at a time when customer loyalty and the satisfaction of regular guests are everything, a hotel guest newspaper is almost indispensable! This printed sheet, however long it is, keeps not only your current guests up to date – in its digital form it also reaches regular guests who are already looking forward to their next stay.
For this to work, always keep in mind what matters in a hotel newspaper and why guests enjoy reading it. The question “WHY do we make this newspaper?” must never get out of focus.
Why a guest newspaper – everything at a glance
So, the good question: “Why do we make a guest newspaper?” – we at Hotelmedia Service are happy to answer it in this article.
1. Happier guests
When you surprise your guests with a lovingly designed daily newspaper containing all the important news of the house, they feel well looked after. Especially when the front page presents real news, guests are convinced that this newspaper is about their well-being and their wishes.
For example, present current events on the front page that might interest your guests. These include your hotel’s own promotions, such as offers from the spa or happy hours at the bar, as well as important news about the region – from roadworks on popular routes to newly opened attractions.
2. Questions answered in advance
If you collect the questions that are asked again and again and include them in your guest newspaper, you not only offer top service but also take pressure off your staff.
Among the most frequently asked questions in hotels are the weather forecast, the opening hours of restaurants and bars, or where to find a dog meadow or a nice walk for the beloved four-legged friend.
3. More revenue guaranteed!
Put your hotel’s offers and services in the spotlight! For example, present a different area with matching offers every day.
Examples are the restaurant with themed weeks or days such as “Tuesday is dumpling day” or “Game weeks now on”, or the hotel bar with happy hours or special cocktail days. How about a “Pirates of the Caribbean” day with particularly exotic drinks at the bar?
Your spa is also perfect for the spotlight. Introduce your staff, promote treatments and products and point out special offers. Your guests will thank you – and the extra revenue is as good as certain!
4. Strongest guest loyalty
Guests read the digital hotel newspaper even after they are back home. If its content is particularly well designed or informative, they share it with friends – and your regular guests advertise your hotel for you.
A well-made printed hotel newspaper with valuable content is also taken home and shown around! So note on your guest newspaper that guests are welcome to take it with them – many guests don’t know that the copy on their table is their very own.
Save working time with Hotelmedia News
That leaves one question: why choose Hotelmedia Service? The answer is simple: Hotelmedia News saves you a lot of time! Thanks to automation and easy handling, a hotel newspaper created with Hotelmedia News not only looks good but is also quick and easy to produce.
Haven’t tried Hotelmedia News yet? Test it now with a free account.
